What Consumers Think About Fundraising
The number of people who are purchasing products through school and youth fundraisers has dropped significantly in the past five years, according to a survey released in June by the Association of Fund-Raising Distributors and Suppliers.
However, the 1,000 consumers surveyed expressed support for the fundraisers, indicating that the decline in fundraiser participation may be tied to the economic slowdown.The top reason people didn’t support a fundraiser was that they weren’t asked, the survey found. Two-thirds of respondents said they hadn’t been asked to make a fundraising purchase between April 2010 and April 2011.
Telling people how the money raised by school and youth groups would be spent had a clear effect on consumers. More than one-third (37 percent) said they wouldn’t have made a purchase without knowing this, and 25 percent of people said they purchased more than originally planned.
